Dossier · about the studio

Zemst · est. 2024

A small studio, devoted to the night.

“Everyone already photographs the night. The hard part was making it one thing.”

The working thesis

A letter from the founders

Joyfully Invited started with our own wedding. We are Sebastien and Roy, and we build software for a living. As the day got closer we kept asking what we could bring to the night that felt like us. The answer came from Annelies, Sebastien’s wife. Everyone photographs a wedding on their own phone, she said, and then those photos scatter across a dozen group chats and never become one thing. Our first instinct was the developer’s instinct: throw them all in a shared drive. It was not it.

Then Annelies remembered the disposable cameras at a wedding we had been to. Guests love them. But afterward you develop the film, assemble a physical album, and it still never reaches everyone who was there. So we flipped it. We built a digital disposable camera: twenty-four shots per guest, saved as the night happens, gathered into one album by morning. No app to install, no account to make, just a QR at the door.

We did not want to copy what already exists. We wanted our own spin, so we made the night a little playful. A photo bingo of moments to catch, a friendly race for the first line, and a live wall where the room watches the night fill in. A bit of engagement and adventure, for the couple and for every guest who showed up.

We built it for our own wedding, and we used it. Joyfully Invited is now one of the things we make at OpStudio, the studio we started in Zemst in 2024 and grew through the Start it @KBC 2024 cohort. Annelies never joined the team, but the idea still answers to her.

Yours,

Sebastien & Roy

Founders, Joyfully Invited

The Joyfully Invited team at the Start it @KBC 2024 cohort
Start it @KBC · 2024 cohort

What we believe

  1. I

    Premium, not precious.

    A keepsake that feels considered and grown-up, without ever asking guests to work for it.

  2. II

    Guest-made, host-curated.

    The night belongs to everyone who was there. The host simply shapes what they made into something to keep.

  3. III

    Your night stays yours.

    Photos are private by default. The host decides what is shared, and with whom.

  4. IV

    Quiet technology.

    No app, no friction, no spectacle. The photos provide the color; the tech gets out of the way.

The people

Three of us, no ladder

Sebastien De Couvreur

01 · Founder & CEO

Sebastien De Couvreur

Reimagining the disposable-camera tradition for the way people actually celebrate today.

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Roy Heerkens

02 · Co-Founder & CTO

Roy Heerkens

Builds the guest camera, the live venue wall, and everything that has to work the first time, at scale, in a noisy room.

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Maria Andrea Cosma

03 · Head of Content & Community

Maria Andrea Cosma

Connects hosts and guests, and makes sure every event feels like its own.

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Write to us

If any of this sounds like your kind of night.